Good & Co. supports the hospitality industry to accelerate sustainability goals
We help rethink the hotel experience in a world where guests are increasingly aware of wastage and environmental damage.
We aim to balance profitability and planet by implementing meaningful and achievable sustainability measures.
Our team has direct experience and knowledge of certification standards and accreditations including 1% for the Planet, B Corp, LEED, BREEAM, Green Key and more.
We provide guidance on
Audit and Analysis
An in-depth audit means we see the property, understand the brand, meet the teams and ask the right questions. We quickly ascertain your goals, challenges and realities of time, budgets and scope, for your unique property(ies).
2. Vision and Best Practice
We share best practice and examples of quick wins, agree on focus areas, bring in the right frameworks and standards to aim for, and provide outlines of operational impacts and savings. We tailor make targets and strategic goals.
3. Training and Implementation
We work with your teams to start phasing activation and support through the change management process. We include your marketing and PR teams to ensure these changes are effectively communicated to guests and the general public.
Evaluation and Iteration
We evaluate how guests and staff have received and interacted with the processes. We spot operational challenges or changes that need to be tweaked and support your continued sustainability journey to the next level.
Good & Co. meets at the intersection of hospitality and sustainability. Led by two highly skilled and passionate women who want to provide a more sustainable future for the industry and our planet.
Ali is a marketing expert with 13 years of brand and hospitality experience. She is commercially focused and experienced in roles that have included business development, strategy, marketing, and communications. She is a global nomad who has lived and worked in Beijing, New York, Hong Kong, London, Auckland and now Amsterdam. Ali is currently advancing her professional qualifications at Imperial Business School with a focus on Corporate Sustainability, Social Innovation and Ethics.
Jo began her career in the hotel industry in 2004. Over the last 18 years, she has worked in-house, consulted and partnered with over 50 brands in the hospitality and travel industry. She has led large teams and projects, as well as multi-million dollar operational and executional budgets. As an advisor to CEOs of multinational organisations, growing B-corps, and scaling NGOs, she regularly works with leadership and teams to plan and implement change processes which have positive impact for people and planet. In 2019, she focused her executive MBA at the Amsterdam Business School (University of Amsterdam) on sustainability, impact and ESG, and has been growing her consulting practice since.
Reach out &
let's work together
Amsterdam, 1071 HP NL